Personal vehicles are still essential, either to get to grocery stores or other essential places. During the COVID-19 pandemic, various state and federal guidelines have altered the business operations of dealerships. This is due to less traffic and sales and people trying to prioritize keeping themselves safe to survive the downturn. This is not the time to advertise or dangle an online sales gimmick directly to consumers.
This is the time to build relations and get to know your customers and their situation. What we build now, either a relationship, empathy for your customers, or an intelligent marketing strategy, will serve you in the long run. Businesses need long-term planning rather than short term insights. Dealers should get to know your customers’ situation; whether they have been laid off from work, are looking for servicing their car, or if some of them are truly looking to buy another vehicle given the sales incentives many dealers and manufacturers are offering.
So, how can the auto industry understand their customers’ status, build a long-term customer acquisition strategy, and help people in need right now?
Intelligent tools that provide real-time info on your customers can give you those answers. Many of your customers are looking for information in so many ways using digital platforms. In the time when the COVID-19 pandemic has forced us to go digital, we should use the best solutions available to us.
This is also the time for the auto industry to think about sales apart from vehicles. Truly, customer acquisition should be a strategy for everything from a product to a service. Which manufacturer and or dealer wouldn’t want to reach out to the following potential customers; those who need servicing, a new lease, are looking for incentives, or are just looking for help from dealerships.
At FunnelAI, we use truly intelligent solutions and machine learning tools. We leverage multiple public platforms, including our very own platforms and sources, to connect businesses and their customers in real-time. True real-time. We look for prospective customers, your current customers, and market ready buyers.
Imagine a mechanism that allows you to connect with customers right away by helping them. You can start building your community this way. Take a look at some of the help your customers need right now.
We gathered a list of common questions your current and future customers are asking you. We see this on our app – FunnelAI. Our AI helps us determine which questions are related to service, parts, leasing, or other intents. Dealership teams themselves can connect online in real-time from home.
See some examples of possible real-time connections with your potential consumers via our app and product. You won’t find these users through online ads like Google or website visits. You have to cultivate the art of listening to your customers in the digital age. It’s not through content creation, social media blasts, and ads. It begins here in online communities:
- Office Hours: Are the dealerships open in my location?
- Need Servicing: Are dealerships considered essential businesses? Are service centers open since my car needs servicing?
- End of Lease/ Looking for New Car:
- Incentives to buy a car:
- How are car manufacturer’s helping or getting through their consumers irrespective whatever the situation is?
- I need parts: